Let's start with the basics
All your data and local records in one place.
Ginkgo is a map-based cloud platform for all of your downtown data to be accessible in one place. This helps you and your team stay organized, and enables you to share information quickly with any of your local partners such as community members, shop owners, real estate professionals, government staff, etc.
To import some of your records as a spreadsheet (csv file format required), take a look at this guide: Import your data
Adding and updating records directly from the map is easy too. Here's a guide for this: Add and update your records
Analyze your data instantly for any Areas of interest (districts, subdistricts, street corridors, blocks, etc.)
When you manage busy places like downtowns and main streets, we understand that organizing your information on a map can be a big help when it comes to accessing it and analyzing it. We built Ginkgo to give you instant access to your data through our user friendly mapping tools. This means you can look up any of your community's records based on spatial relationships, addresses, coordinates and custom "Areas" - polygons/boundaries that you can create and save in your account.
To get started and create your first Area, take a look at this guide:
Prioritize accessibility - Ginkgo automatically generates a unique webpage and QR code for each of your records.
Use Pages to make your local data instantly accessible and informative. Pages help you manage, track and share the status of different neighborhood assets, events, issues, and programs in your community.
Ginkgo automatically generates a unique URL, QR Code (Quick Response Code) and associated webpage, or "Page" for every record you add to your account. This is an important feature of the platform. Whether you and your team are using the account to inventory tree pits along a main street or to track commercial space and the different Businesses & Attractions occupying storefronts, Pages will help you centralize the information about these assets and share the information with your community.
Here are some examples of different types of Pages:
- Showcase Local Businesses and Attractions and provide an accurate understanding of the existing mix of retail businesses. Example of a storefront record.
- Share and track the status of Development Activity.
- Promote Listings for available commercial space for retail, office, industrial and other tenants that might move to a neighborhood. Example of a map of Listings - click "Open as new Page" to view each listing's Page
- Track Streetscape Assets to keep records of where there are issues with things like Tree Pits, Waste Bins, Benches, and Lamp Posts.
- Resolve Issues quickly so that your neighborhood is kept clean, safe and accessible.
Adding your data about a specific location and creating a new Page is easy.
Step 1 - Find the exact location you're interested in, whether an address, storefront, property boundary or location of something in the street.
Use the map to navigate to the location you want to add or edit data for, and click on the exact location on the map.
A blue pin will mark that location you selected and the Location Details sidebar will open. (On mobile devices, you may need to click the Location Details icon in the blue toolbar to open this sidebar.)
Click on the blue "New Record" button at the top left in the sidebar to open the New Record modal and select the type of record you are adding, i.e. a business, a listing for a vacant space, development activity, streetscape assets, etc.
Step 2 - Add information using the forms.
Use the form to enter information about the property or streetscape location. For example, you might add the name of a business and a photo of the new storefront, or you might show the asking rent for a commercial space if you keep track of available listings for vacant storefronts. Or you might add a Tree Pit to show that there is an operational streetscape asset serving its role providing shade on hot sunny days and storm water management during wet and rainy days, or maybe to locate a useful waste basket that occasionally gets moved during busy parades and events.
Step 3 - Create the new record.
Once you have all your information about the property or streetscape asset, and any photos added to the form, go ahead and click on the blue Create button at the bottom. That's it! You've created your first record and mapped it to the right location where it's easy for you and your community to access and edit in the future.
Updating your records and Pages is quick and easy too.
Example - Change one of your commercial spaces to Vacant when a Tenant moves out.
Use the map to type in an address or business name, or navigate to the property you need to edit. In the sidebar that shows the property records, find the business record and click on the green edit icon beside the business name. In the form that opens, click the red "Make Vacant" button to change this tenant to a "past tenant" and make the unit into a "Vacancy".
Analyzing your data - See Areas
When you have all your data imported and all your Pages have been created you can analyze your data for any of your Page type categories using the **Area** features.